B2B sales

B2B sales often take the form of one company selling supplies or components to another. For example, a tire manufacturer might sell to a car manufacturer. Wholesalers often sell their products to retailers, who then turn around and sell them to consumers. Supermarkets are a classic example: they buy food from wholesalers and then sell it at a slightly higher price to individuals.
B2B sales can also include services. Attorneys who take cases for business clients, accountant firms that help companies do their taxes, and technical consultants who set up networks and email are all examples of B2B service providers.

Offer information – make sure the customers have access to retail information about you and your services in point of sale displays. Leaflets, television screens or signs help to communicate what your product is offering your customers, helping to increase your customer’s confidence in what product they are buying.
B2B sales are also generated by providing a specialized product line or service not available to the general public. This form of B2B transaction is very common in the manufacturing world. A company which produces shaving cream in cans, for example, may need a specific plastic nozzle. Several plastic injection molding companies would send sales representatives to pitch their particular designs. These nozzles would be useless for individual customers, but a manufacturer may order thousands of them.